Social Media Specialist responsibilities:

• Develop, implement and manage our social media strategy
•  Should create and run a paid social media ad campaigns (LinkedIn, Facebook, Insta, Twitter, Quora)
•  Design social media strategies to achieve marketing targets.
•  Implement social media ads & optimize the campaign
•  Finding your brand’s target audience online
•  Engaging with the audience and building a tight-knit community Competitive analysis
•  Monitoring brand mentions: answer inquiries, provide customer service, dispel brand myths
•  Analytics: track month-to-month changes in social media statistics, find causes for rises/plummets, and change strategy accordingly
•  Create a link between your brand’s social media presence and sales customer retention
•  Social Media campaign performance management.
•  Define the most important social media KPIs, Manage and oversee social media content.
•  Measure the success of every social media campaign
•  Work with copywriters and designers to ensure content is informative and appealing